Mac & Lo was engaged by Platform to develop the brand, concept, feasibility studies, and planning for St Aubin, a chic new take on an urban motel in Detroit, Michigan. 

Our team crafted a unique brand identity and innovative concept that redefines the urban motel experience. 

Through thorough feasibility studies, we ensured the project’s financial viability and strategic alignment with market demands. 

Our meticulous planning addressed every aspect of development, setting the stage for St Aubin to become a standout destination in Detroit’s hospitality scene.